Popular Portals Criticized for Being Too Open to Pornography
L A Times Headlines
By P.J. HUFFSTUTTER, TIMES STAFF WRITER
Yahoo Inc. and Microsoft Corp., two of the nation's biggest Internet
companies, are facing mounting criticism about the ease with which
consumers--particularly children--can access explicit sexual material
on their online networks.
Like music fans with Napster, tens of millions
of Internet users have transformed the club and community sections
of Yahoo and Microsoft's MSN networks into havens for swapping
hard-core images.
Several religious and civic groups say these sites--unlike
ones offered by rivals--make it easy for children to view explicit
material. Neither Yahoo nor MSN requires physical proof of age
or a credit card number to enter adult areas. Microsoft and Yahoo
officials acknowledge that some of their more than 70 million
members have created virtual red-light districts, just as some
have built communities for snowboarding and needlepoint. But
the companies say their role is not to play morality police on
the Net.
"While we provide adult sections within some
community services to age-appropriate audiences, we do not condone
unlawful content on our network" such as child pornography,
said Joanna Stevens, director of Yahoo's corporate communications.
MSN echoed that sentiment. Spokeswoman Sarah Lefko
said the service focuses on pulling material that is blatantly
illegal, such as child pornography, bestiality and incest.
The approach of MSN and Yahoo contrasts with that
of some of its rivals, including America Online. Although the
nation's biggest Internet company is well-known for risque chat
rooms, AOL prohibits the posting of pornographic images or videos
on its service.
Smaller Internet players, such as Terra Lycos,
allow users to create adult clubs but have discouraged such activities
by making it difficult to find those groups.
Neither Microsoft nor Yahoo will say how many of
the clubs and communities on their networks host explicit fare.
A search for the word "porn" in MSN's communities area
brings up more than 2,700 sites. There are more than 1,700 "Triple
X" sites in Yahoo's adult club section, according to a directory
of links compiled by one Web site.
An Internet club operates like a virtual bulletin
board. Users can chat and share photographs, videos, e-mail addresses
and other information.
Finding these gathering spots is fairly simple.
On MSN, a user needs only to type erotic words into a search
engine that scours through all of the service's online communities.
Yahoo clubs are set apart in an area called "online
clubs." Consumers say they find specific adult clubs by
word of mouth, on search engines such as Google or in Yahoo's "most
popular" list of romance clubs.
Yahoo and MSN have resisted pressure to eliminate
sexual content from their networks.
"We've tried to talk to these technology companies,
and they just refuse to listen," said Patrick Trueman, director
of government affairs for the American Family Assn. and former
chief of the U.S. Justice Department's Child Exploitation and
Obscenity section under then-President George Bush.
Trueman said his group has joined forces with the
Family Research Council and the Traditional Values Coalition,
as well as Concerned Women for America, a 600,000-member public
policy group.
The AFA, which since mid-June has been issuing
one news release a week targeting specific Yahoo clubs, says
it will present a petition to the company this fall calling for
a ban on all adult clubs.
The group also is organizing a boycott of the search
engine and its advertisers, including insurance firm State Farm,
PC maker Dell Computer Corp. and brokerage giant Fidelity Investments.
Yahoo Cut Off Public Links to Adult Clubs
Yahoo's Stevens said that it is up to consumers
to alert the company to problems and that "we have a strong
track record of taking appropriate action."
Yahoo has tried to make the clubs less visible.
In April, the company altered the directories that users need
to navigate the site and cut off public links to its adult clubs.
This has not prevented users from continuing to
flock to the clubs. "No one has the right to dictate to
another what they can or cannot view or be into," wrote
one user to the club Yahoo Petitions, a site created to protest
Yahoo's move.
The debate has gotten the attention of the federal
government. In June, U.S. Atty. Gen. John Ashcroft told a House
Judiciary Committee that he was concerned about obscenity on
the Internet and "concerned about obscenity as it relates
to our children." Justice officials have since said they
are focusing on child pornography and pedophile rings.
Consumers who frequent the adult clubs say Microsoft
and Yahoo have made it easier for the more than 100 million people
worldwide who use their sites each month to find porn images
for free.
The two services also are familiar turf for children,
many of whom have grown up searching the Yahoo directory for
help with their homework, meeting friends on Yahooligans and
playing games and watching movie clips on MSN.
Yahoo executives said consumers can access the
site's adult area only if, when signing up to join the club,
they say they're 18 or older. Microsoft follows a similar approach:
Before entering such areas, users see a warning page and click
on a button to agree that they are older than 18 and want to
see "adult" content.
However, consumers do not need to provide proof
of their age, such as providing a credit card number.
Although Yahoo and MSN's clubs are not explicit
commercial ventures, the companies are passively profiting from
these areas. What they get is one of the most precious of modern
commodities: loyal customers, brand recognition and millions
of eyeballs that can translate into higher advertising rates
and increased sales.
"Either these companies should admit they're
profiting off of pornography and create a way to truly keep kids
out, or they should stop what they're doing," said the AFA's
Trueman.
Yahoo is no stranger to controversy when it comes
to content on its service.
The Sunnyvale, Calif., company is embroiled in
a legal fight with two French groups over a site that hosts auctions
offering Nazi memorabilia such as medallions, flags and swords.
The two groups--the Union of French Law Students
and the International League Against Racism and Anti-Semitism--accused
Yahoo of violating a French law that makes it illegal to sell
or exhibit anything that incites racism. Although the data are
stored on computers in the U.S., a French judge last fall ordered
Yahoo to block French residents from viewing Nazi memorabilia
in its online auctions.
Yahoo pulled the Nazi material from its auctions,
but the company filed a lawsuit in San Jose against the French
groups late last year, asking a U.S. District Court to declare
French laws unenforceable in the United States.
The American judge is expected soon to rule on
the case, which is being closely watched by free-speech advocates.
"If Yahoo loses, companies could be subjected
to endless grass-roots tyranny, and thousands municipalities
in the U.S. alone could demand that online companies customize
their services in thousands of variations," said Adam Thierer,
director of telecommunications studies for the Cato Institute,
a political think tank in Washington.
Online Adult Industry Opposes Portals' Clubs
Meanwhile, Yahoo also is facing opposition from
the adult-entertainment industry. It fears that MSN's and Yahoo's
adult clubs are starting to lure consumers away from for-pay
porn services.
Often, these commercial Web sites promise free
explicit fare, then bombard viewers with advertisements and requests
for payment.
"These clubs have more extreme stuff than
anyone in the legitimate side of this business would ever do," said
Scott Schalin, chief executive of IGallery Inc., operators of
commercial porn sites such as Cafe Flesh. "There's no way
we can compete against this."
The online adult industry saw sales begin to slump
this year. Part of the problem is an industrywide change in how
credit card orders are processed, a strategy to cut down on fraud.
But some fear the downturn will continue. New Frontier
Media Inc., one of the few publicly traded adult companies, reported
net income of $19.9 million from online subscriptions in fiscal
2001, only a shade above the $19.4 million total for fiscal 2000.
The results were disappointing, considering revenue increased
67% the previous year.
"In terms of free content, the portals dominate
the delivery," said Mark Kreloff, chief executive of New
Frontier, which distributes both hard-core porn and softer adult
content via the Net and pay-per-view television. "Clearly,
that's our biggest competitive threat."
Microsoft and Yahoo created the clubs in the heady
days of the dot-com boom as a way of attracting online visitors
and keeping them there. The online giants were following in the
footsteps of competitors such as GeoCities, then based in Marina
del Rey.
In 1999, Yahoo bought GeoCities in an all-stock
deal valued at nearly $1.6 billion. At the time, Yahoo officials
were betting that they could turn those communities into shoppers.
Consumers flocked to these virtual gathering places,
creating groups dedicated to everything from Stalin's politics
to stamp-collecting to, inevitably, sex.
"It's a really touchy subject because they
spent billions of dollars developing these brands," said
John Corcoran, executive director for the Internet and new-media
group at CIBC World Markets. "Obviously, they don't want
4-year-olds looking at bestiality. The fear is that if they got
rid of the porn, then they'd be going down a slippery slope.
Where do you draw the line?" |